Choose 3 CORE VALUES (& Practice Them Like Ben Franklin Did)


Consciously Define Your 3 Core Values & Consciously Practice Them
Groucho Marx, the famed comedian said, “Those are my principles and if you don’t like them…well, I have others.”
The reason that’s funny is because principles are bedrock values—ones that you live by unwaveringly.
They are not principles if they are easily traded.

Values define your life, your leadership, your relationships, and your business. Literally, everything.
If you own a business, your culture is built on your values.
If you have a family, your children will absorb your values.

Even if you do not consciously hold or define those values.
There is no such thing as having no values. You have them.
But maybe you are not conscious of them.

Ben Franklin had 13 values (he called them virtues).
They were: Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Tranquility, Chastity and Humility.

The brilliance of Mr. Ben was that he made his values conscious and practical.
He practiced one a week, rotating through all 13 four times in a year.
And he tracked them on paper.
He made himself a chart and put a black dot in a square when he failed to practice that virtue in any situation that day.


Challenge yourself to do the same with your values.
But instead of 13, start with 3. (No need to overwhelm yourself.)
Name them. List them. Practice them.
It will give you clarity in your directions and decisions.



(Using Knowledge You Already Have)

    PROFIT: Bank Your Course™

    PROFIT: Bank Your Communication™

    PROFIT: Bank Your Business™

    NICHE: Follow Your Fit™